Frequently Asked Questions
What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) is the total amount you spend to get one paying customer. That includes ads, software, and time. It tells you if your marketing is actually working.
What is Lifetime Value (LTV)?
LTV is the total revenue you expect to make from a customer over the time they stay with you. Higher LTV means more breathing room to spend on marketing.
What is Return on Ad Spend (ROAS)?
ROAS shows how much revenue you make for every dollar spent on ads. If you spend $100 and make $400, your ROAS is 4. Simple but important.
What is Cost Per Click (CPC)?
CPC is what you pay every time someone clicks your ad. It helps you track if your ad budget is being used efficiently.
What is Conversion Rate (CVR)?
Conversion rate is the percentage of people who take action on your website. That could be filling out a form, calling you, or booking an appointment.
What is Cost Per Acquisition (CPA)?
CPA is the average cost to get someone to take a specific action, like become a lead or customer. Lower CPA means your campaign is more efficient.
What is a Key Performance Indicator (KPI)?
A KPI is a number that helps track performance. Leads, bookings, revenue, cost per lead, all KPIs. They keep you focused on what matters.
What is Click-Through Rate (CTR)?
CTR is the percentage of people who click your ad after seeing it. High CTR usually means the creative is strong and the offer makes sense.
What is Cost Per Mille (CPM)?
CPM is the cost to show your ad 1,000 times. It’s mainly used in awareness campaigns, not lead generation.
What is Google Search Console?
It’s a free tool that shows how your site performs in Google. You can see what keywords bring traffic and make sure your pages are getting indexed.
What is Google My Business?
It’s the local profile that shows up when someone searches your business name. Optimising it helps you rank higher in Maps and Local Search.
What is SEO?
Search Engine Optimisation helps your website show up higher in Google. It includes technical setup, quality content, and building links.
What is a landing page?
A landing page is a focused page made for one goal — usually to get a lead or sale. No menu, no distractions. Just one message and one action.
What is remarketing?
Remarketing shows your ads to people who’ve already visited your site. It’s a way to follow up and bring them back.
What is an AI-segmented campaign?
It’s a smart campaign that uses data to target people based on location, behaviour, and interests. It saves money by skipping the wrong audience.
What are backlinks?
Backlinks are links from other websites to your own. They tell Google that your site is trustworthy. More quality links, better rankings.
What is content marketing?
Content marketing means creating useful content to attract people. It builds trust and brings in organic traffic long-term.
What is an organic social post?
It’s any post shared on social media without paid promotion. Good for brand presence but doesn’t guarantee reach.
What is Google Analytics?
Google Analytics shows how people use your site. Where they come from, what pages they view, and how long they stay.
What is a conversion?
A conversion is when someone takes the action you want — submitting a form, booking a call, making a purchase. It’s what counts.
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