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From Inconsistent Leads to Measurable Growth 01
How a structured Google Ads rebuild and website overhaul turned Nexus Electrical's digital presence into a predictable lead generation system — in 30 days.
Strong offline reputation. Weak digital structure.
Nexus Electrical had built a strong reputation through word of mouth and referrals. But online, the business was not reflecting that reputation — and leads were inconsistent as a result.
The problems were structural, not cosmetic. The website looked basic, the Google Ads lacked proper campaign structure and commercial and residential services were not clearly separated anywhere on the site or in campaigns.
- The website looked basic and did not build trust with visitors
- Conversion flow was unclear — no obvious next step for enquiries
- Google Ads lacked campaign structure and intent targeting
- Commercial and residential services were not clearly segmented
- No negative keyword filtering — budget wasted on irrelevant searches
Full system rebuild. Website first. Campaigns second.
We started with the website because sending structured campaign traffic to a poor conversion page produces poor results. Foundation first, then traffic.
WEBSITE REBUILD
- Clear service segmentation between commercial and residential
- Dedicated commercial positioning with stronger authority signals
- Conversion-focused structure with above the fold CTA clarity
- Stronger messaging that communicated trust immediately
- Improved call to action placement and contact flow
Website Rebuild
Rebuilt around service segmentation and conversion intent. Commercial and residential clearly separated. Trust signals above the fold. Clear single CTA on every page.
Google Ads Restructure
Emergency, commercial and residential campaigns separated. Each targeting specific high-intent searches. Budget allocated where commercial value was highest.
Landing Page Alignment
Campaign-specific landing pages built for each service type. Headline matches search intent. Single CTA. Trust stacked. No navigation distractions.
Conversion Tracking
Full tracking setup form submissions, phone clicks and booked calls all attributed to campaign source. Cost per lead became visible and measurable for the first time.
WEBSITE WALKTHROUGH
30 Days. Real Numbers. Measurable.
Within the first 30 days of campaign restructure, results were clear. Marketing stopped feeling random and started producing consistent, attributable enquiries.
"Most importantly, marketing stopped feeling random. It became measurable."
Ready to Rank for High-Intent Searches?
Stop managing channels separately.
If your business is not showing up when customers search, those enquiries are going elsewhere.
We will show you exactly where your current SEO structure is limiting performance.
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Structured digital growth systems for service businesses that want predictable inbound enquiries through SEO, Google Ads, Meta Ads and conversion optimisation.
ABN: 56 692 484 003