Building a high performing electrical brand through SEO, ads and real content
Nexus Electrical Co
How a local Perth electrician went from having no online presence to becoming the number one ranked electrician in Balcatta with consistent enquiries across emergency, residential and commercial work.
“When I started with SAL Marketing Group, I had no online presence at all. Chris built everything from scratch and now we rank number one in Balcatta, enquiries come in every week and we have grown the business and the team. He even comes on site to film content. It has made a massive difference.
Dan Hristoski, Director of Nexus Electrical Co
#1
Number one ranking electrician in Balcatta
8
quote submissions per month on average
5
consistent call enquiries each month
10
Business expansion into AC installs and new staff hired
From no online presence to a predictable flow of electrical work
Nexus Electrical Co began with almost no digital footprint. There was no website strategy, no SEO, no paid ads and no presence on LinkedIn, Instagram or Facebook. Most work relied on word of mouth which was unpredictable and made it hard to scale. After partnering with SAL Marketing Group, Dan gained a complete digital foundation. Chris set up LinkedIn, Instagram and Facebook, improved messaging, created content on site and built the systems the business needed to generate consistent work. SEO improvements pushed Nexus Electrical Co to the number one spot when someone searched for an electrician in Balcatta. As enquiries increased, the business hired another staff member and expanded into air conditioning installation. With a consistent flow of quotes and calls each month, Dan now runs marketing like a tap that can be turned up or down depending on workload.
What we delivered
SAL Marketing Group transformed Nexus Electrical Co by building a complete digital ecosystem that attracts high intent customers. We rebuilt the website with a conversion focused structure and improved local SEO which pushed Nexus to number one for core suburb searches in Balcatta. We launched Google Ads targeting emergency work, switchboard upgrades, AC installs and commercial maintenance. We set up Meta content to showcase real jobs with Chris filming on site to build trust and authenticity. We created LinkedIn, Instagram and Facebook channels and produced regular content that strengthened brand presence. A tracking system was put in place to capture calls and quote submissions clearly. This combination of SEO, ads, content creation and platform setup gave Nexus a predictable pipeline with around eight quote submissions per month and five new call enquiries
consistently
Frequently Asked Questions.
